Amul Recruitment 2023

Amul, a renowned dairy cooperative in India, is currently seeking a Senior Marketing Analyst to join its dynamic team. As a Senior Marketing Analyst at Amul, you will be responsible for analyzing market trends, consumer behavior, and competition to develop effective marketing strategies. You will work closely with the marketing team to drive brand growth and customer engagement. This is an exciting opportunity to contribute to Amul's success and shape the future of the organization.

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Responsibilities:-

• Conduct market research and analyze consumer trends, competitor activities, and industry developments.
• Identify target markets, customer segments, and key growth opportunities for Amul's products.
• Develop marketing strategies and campaigns to increase brand awareness and drive customer acquisition and retention.
• Collaborate with cross-functional teams to plan and execute marketing initiatives.
• Monitor and evaluate the performance of marketing campaigns and provide insights and recommendations for improvement.
• Utilize data analytics tools and techniques to measure marketing effectiveness and ROI.
• Prepare reports and presentations to communicate findings and recommendations to senior management.
• Stay updated with industry best practices and emerging trends in marketing analytics.
• Mentored and guided junior marketing analysts in the team.

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Skills:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as a marketing analyst or similar role in the consumer goods industry.
• Strong analytical and problem-solving skills, with the ability to interpret complex data and draw actionable insights.
• Proficiency in data analysis tools, such as Excel, Google Analytics, and market research software.
• Excellent communication and presentation skills to effectively convey insights and recommendations.
• Knowledge of marketing principles and techniques, including segmentation, targeting, positioning, and campaign management.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Strong attention to detail and a results-oriented mindset.
• Familiarity with the dairy industry or FMCG sector is a plus.