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TATA PLAY Jobs
Job Title: Senior Marketing Analyst
Company: TATA PLAY
Location: Kherwadi, Mumbai
Job Description:
TATA PLAY is seeking a highly skilled and motivated Senior Marketing Analyst to join our dynamic marketing team. As a Senior Marketing Analyst at TATA PLAY, you will be responsible for analyzing market trends, consumer behavior, and competitor activities to drive effective marketing strategies. You will work closely with cross-functional teams to develop data-driven insights and recommendations that will enhance our marketing campaigns and initiatives. If you have a passion for data analysis, strong marketing acumen, and the ability to derive actionable insights, we invite you to apply for this position.
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Responsibilities:
- Market Research and Analysis: Conduct comprehensive market research to identify industry trends, customer preferences, and competitor activities. Analyze data and generate insights to support marketing decision-making. Track and evaluate market dynamics, customer segmentation, and product positioning.
- Consumer Behavior Analysis: Analyze consumer behavior patterns, preferences, and purchasing habits. Utilize customer insights to identify target segments and develop targeted marketing campaigns. Monitor consumer feedback and engagement to measure campaign effectiveness and drive improvements.
- Marketing Strategy Development: Collaborate with the marketing team to develop innovative marketing strategies that align with business objectives. Utilize data analysis to identify new opportunities, market gaps, and potential growth areas. Provide recommendations for product positioning, pricing strategies, and promotional activities.
TATA PLAY Careers
Skills:
- Ability to work collaboratively in a fast-paced environment.
- Proficiency in MS Office, especially Excel and PowerPoint.
- Experience with data visualization tools is a plus.
