TATA PLAY Recruitment 2023

TATA PLAY, a leading player in the entertainment industry, is seeking a highly motivated and experienced Senior Marketing Executive to join our team. As a Senior Marketing Executive at TATA PLAY, you will play a key role in driving marketing strategies, brand awareness, and customer acquisition initiatives. Your expertise in marketing, creativity, and analytical skills will contribute to the growth and success of our organization. This is an exciting opportunity for individuals with a passion for marketing and a desire to make a significant impact in the entertainment sector.

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Responsibilities:-

1. Marketing strategy and planning: Develop and execute marketing strategies and campaigns to drive brand awareness, customer acquisition, and revenue growth. Collaborate with cross-functional teams to ensure alignment of marketing initiatives with business objectives. Analyze market trends, customer insights, and competitor activities to identify opportunities and refine marketing strategies.
2. Brand management: Manage and enhance the TATA PLAY brand image through consistent messaging, creative campaigns, and impactful marketing collateral. Develop brand guidelines and ensure brand consistency across all marketing channels and touchpoints. Monitor brand performance metrics and make recommendations for brand improvement and differentiation.
3. Digital marketing and social media: Drive digital marketing initiatives, including website optimization, SEO, SEM, email marketing, and social media campaigns. Create engaging content for social media platforms, manage social media accounts, and monitor social media performance metrics. Identify digital marketing trends and emerging platforms to optimize digital presence and customer engagement.

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Skills:

• Digital Marketing Expertise: Strong knowledge of digital marketing strategies, channels, and tools. Familiarity with eCommerce platforms and online advertising platforms (e.g., Google Ads, Facebook Ads).
• eCommerce Understanding: Understanding of eCommerce platforms, user experience (UX) best practices, and conversion rate optimization (CRO) techniques. Knowledge of eCommerce analytics and website optimization tools.
• Creative Thinking: Ability to think creatively and develop innovative marketing campaigns and promotions. Strong copywriting and visual communication skills to create compelling marketing assets.